Despite its association with the midcentury aesthetic, Helvetica actually descends from an earlier line of sans serif designs known as grotesques. If you like Helvetica, consider Neue Haas Grotesk, the first digital version that captures the subtlety of the original. If you’re less attached, try Atlas, a different take on the historical grotesque model. I designed Concourse to have the versatility of Helvetica, with a more geometric look. It’s used throughout this book, and also works well with Equity.