De­spite its as­so­ci­a­tion with the mid­cen­tury aes­thetic, Hel­vetica ac­tu­ally de­scends from an ear­lier line of sans serif de­signs known as grotesques. If you like Hel­vetica, con­sider Neue Haas Grotesk, the first dig­i­tal ver­sion that cap­tures the sub­tlety of the orig­i­nal. If you’re less at­tached, try At­las, a dif­fer­ent take on the his­tor­i­cal grotesque model. I de­signed Con­course to have the ver­sa­til­ity of Hel­vetica, with a more geo­met­ric look. It’s used through­out this book, and also works well with Eq­uity.