why typography matters
You are already a typographer. You may be a reluctant typographer. You may be an unskilled typographer. But every time you’ve put words on a printed page, you’ve made typography happen. So you are a typographer.
Typography isn’t just the frosting on the cupcake that is your text. Typography has consequences. Just ask the person who was responsible for the ballot used in Palm Beach County, Florida, for the 2000 presidential election.
Typography helps you engage readers, persuade them, and ultimately spur them to action. The more you appreciate what typography can do, the better your typography will be.
And you can ensure that you never turn your own work into the equivalent of a butterfly ballot.